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Whether you’re retired, honorably discharged, or even on active duty, the Built To Serve Ram is designed to honor your courage and service to this great nation. Built by veterans, especially for you, every nut, every bolt, every piece of trim, every mount, every light, every latch, every iconic service decal was put there with pride by men and women who know where you’ve been and who also know that service never really ends. At Ram, we know that, too, and that’s why it’s our privilege to produce a vehicle that will proudly serve you.
The Built To Serve Ram 1500 is based on the Ram Big-Horn but quickly takes on a look of its own with distinctive styling as distinguished as your branch of service. Fortunately, we’ve got Ram 1500 lease deals that will do you proud. So whether you live in San Antonio, Texas, or beyond, we know what it means to make a stand here in the Lonestar State and there ain’t nothing wrong with flying your colors. You’ve made your stand, you’re proud of it, and we’re proud of you. Let’s take a look at the tactical features that make your new Ram as special as you:
And that’s just the beginning. If you’re looking to outfit with more, technology, gear, lighting, and capability, Genuine Ram and MOPAR accessories are just waiting for you to grab ‘em.
No matter which branch of the Armed Forces you are a part of, there are specialized Ram colors specific to each edition. While there are a few different exterior colors to choose from for each branch, be on the lookout for some of our most popular colors like:
No matter which color you choose, you can count on interior trim colors that will enhance the look. Your seats are specially designed, and unique to these limited editions. You’ve got a few wheels to choose from as well, finished in matte black, polished gun-metal, and classic alloy. Off-road tires come standard so your Built To Serve Ram can deploy at a moment’s notice.
If you’re doing your research and trying to gather all the intel you need to get the truck you want, we’ve put together a handy list of answers to a lot of the questions we hear about the Built To Serve Edition.
Now, in its second year, Ram Built To Serve trucks are limited editions designed to honor the proud members of our military. Each branch will see about 1000 units made to honor their colors with distinctive styling and capabilities.
On the outside, you’ll see Gator Green, Patriot Blue, Billet Silver, Tank, Anvil, Flame Red, Ceramic Gray, and Diamond Black. On the inside, you can accent any unique color with stylish contrast stitching in Light Frost, Light Ambassador Blue, Light Diesel Gray, Medium Greystone, and Orange.
You can get into a well-equipped Built To Serve Ram with an MSRP as little as $38,880.00. Now, Ram being Ram, you can build it out with an extensive list of packages, so the rest is up to you!
Before you do anything else, sound off and let us know who you are when you call or email your Built To Serve specialist. We want to know. And we want to thank you for your service. We’ll answer your questions and make sure you’re satisfied with absolutely every little detail about your new Ram Built To Serve truck. If you like, feel free to check out our current inventory of Built To Serve Ram 1500 for sale.