In our last post, we talked about Chrysler's plans to dip into the growing EV market by developing an electric Jeep Grand Cherokee, but apparently that isn't enough for the critically acclaimed and highly popular new iteration of the automobile.  In something of a surprise, it looks as though Chrysler is going to develop a diesel version of the SUV, as well.

If you're wondering why they would do such a thing, you need only look at the success some of the clean diesel Fiats have experienced worldwide.  Because more modern diesel engines are actually more fuel efficient than straight-up gas engines, it would seem to make sense for automakers to try out a few of those models to supplement the usual stock of alternatives, like hybrids and EVs.

However, most of the major automakers-Toyota, Ford, Honda, and GM, to name four-haven't really shown interest in the whole diesel thing, which is why Chrysler taking this direction is a bit surprising, albeit cool and also probably pretty profitable.

We at San Antonio Chrysler Dodge Jeep don't think we'll have any problem selling customers on diesel, especially if that diesel comes in the form of a Jeep Grand Cherokee. San Antonio consumers have been so keen on that vehicle in the first place that it seems impossible drivers would scoff at a version that's going to get more miles per gallon. 

It might be a little risky, but in the big picture it could end up paying off richly for us and our vehicles.  Between diesel engines and all-electric options, we think that the Grand Cherokee is only going to get more popular.  One way or another, that's a very good thing.